We needed to introduce Paperless Post's Coin system without making the pricing feel complicated. I focused on simple, scannable language that explains how pricing works across four easy-to-understand categories.

This section speaks directly to professional hosts. The goal was to help business customers quickly recognize when a subscription would be a better fit than paying per event.

The calculator turns a complicated pricing decision into a personalized recommendation. I wrote the supporting copy to help users confidently choose the subscription that's right for them.

The Sidekick assistant has a huge array of capabilities. The challenge was introducing these features in a way that felt helpful and approachable, rather than asking users to learn a new AI tool.

I focused on making the AI interaction feel natural and easy to start. I wrote the instructional text, prompts, and CTAs without making the experience feel like filling out a form.

I wrote the confirmation messaging and CTAs to clarify where customers' meal plans were saved, while making it clear they could still customize the recipes Sidekick suggested.