GLowforge brand
GLowforge brand
Embedded Files
A smattering of projects from my 2+ years as Glowforge's primary copywriter
Redesign of main product page following Glowforge Aura launch
Redesign of main product page following Glowforge Aura launch
Worked closely with CEO, VP of Marketing, and Creative Director to redefine how we message Glowforge's main values following the successful launch of a new laser.
Marketing Emails
Marketing Emails
Long form, promotional, short, sales, customer support — emails galore.
Paid social ads
Paid social ads
Glowforge Voice & Tone Guidelines
Glowforge Voice & Tone Guidelines
Compiled & audited brand guidelines from several legacy documents into one essential resource that included naming conventions, taglines, trademarks, brand terms, grammar style guidelines, and voice tones that make up the Glowforge brand.
(I ended up being affectionately known as "the keeper of Brand Voice")
Glowforge Livestream
Glowforge Livestream
Collab'd with the Livestream hosts & our designers to create assets for our weekly Livestreams: emails, ads, Youtube thumbnails, etc.
Instagram stories
Instagram stories
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